Molly!

Molly! is an organic ice cream brand that crafts premium frozen treats using locally sourced milk from their own farm cows. They believe great ice cream starts with happy cows and ends with happy customers.

PROJECT SCOPE

Logo Design, Brand Identity, Packaging Design, Social Media Design, Business Stationery

TEAM

3 Founders, 1 Marketing Lead, 1 Copywriter, 1 Designer

INDUSTRY

Organic Food & Dairy Products

YEAR

2025

Context

Molly! was using plain white containers and generic stickers for their locally-sold ice cream. The owners wanted professional branding that matched their personality without losing the approachable, fun vibe that made their product special. They needed packaging that could scale from farmer's market stands to retail shelves.

What’s been done?

We built a complete brand system from naming to packaging, focusing on flavor differentiation and shelf presence.

Brand Strategy

We positioned the brand around local authenticity and joyful experiences rather than competing on health benefits. The strategy centered on the cow mascot as a trust symbol while using humor and color to differentiate from clinical dairy competitors.

Brand Design

The identity uses a geometric cow mascot with five expression variations for different contexts. The wordmark incorporates hand-lettered elements that reference farm signage, while maintaining scalability for small format applications.

Packaging Design

We created a modular container system where flavor-specific color bands wrap around consistent white bases. This approach reduces printing costs while maximizing visual impact when products are grouped together in retail displays.

Visual Identity

The Molly! identity system uses a geometric cow mascot with five expression variations, paired with a custom wordmark featuring hand-lettered elements that reference farm signage. Each ice cream flavor gets its own dedicated color creating an intuitive identification system that makes flavors instantly recognizable. The typography pairs a bold condensed display font for headlines with a clean sans-serif for body text, while the container design uses flavor-coded bands that create visual unity when displayed together and reduce printing costs by using consistent white bases.