Discotext is an app that helps bars and clubs manage digital interactions with customers, creating new revenue streams through a platform that connects venues with party-goers in meaningful ways.
PROJECT SCOPE
Art Direction, Brand Strategy, Brand Identity, Web Design, App Design, Dashboard Design
TEAM
Founder, Marketing Lead, Venue Partner Manager, 3 Developers
INDUSTRY
SaaS Platform in Entertainment Industry
YEAR
2025
Discotext had good traction but was missing clear direction. Their B2C app had high drop-off rates, the B2B tool was frustrating to use, and the brand lacked the energy needed for nightlife. We stepped in to rethink both platforms, rebuild trust, and create a bold experience that genuinely spoke to their audience.
We took everything back to basics. Starting with a full brand and product audit, we pinpointed key issues in usability, alignment, and performance. Then we worked across three critical areas:
01
We ran focused workshops to define voice, values, and audience. Our goal was creating a bold, modern brand that feels at home in nightlife while working effectively across both B2C and B2B contexts. It needed to be clear, expressive, and instantly recognizable in crowded spaces.
02
We ran focused workshops to define voice, values, and audience. Our goal was creating a bold, modern brand that feels at home in nightlife while working effectively across both B2C and B2B contexts. It needed to be clear, expressive, and instantly recognizable in crowded spaces.
03
We audited both apps, mapped key user flows, and spoke directly with users. The B2B tool was clunky and slow and the B2C app was cluttered and underperforming when users wanted simplicity. We rebuilt both around actual tasks to improve speed, clarity, and engagement.
We designed a sharp system with high-contrast elements that stand out in dark club environments. For the B2C app, we used a design that wouldn't distract in dim lighting, while the B2B platform features a calmer palette that helps busy staff work quickly and accurately.
The website needed to speak to both venue owners and party-goers. For venues, we highlighted how Discotext boosts engagement and simplifies management. For consumers, we created a fast, simple experience that feels exciting. Every element supports conversions for both audiences.
We started with a full UI/UX audit of the product ecosystem, covering both the B2C shoutout app and the B2B management platform. This was followed by workshops to explore user behaviors, business needs, and product challenges. These sessions aligned stakeholders, clarified user journeys, and uncovered key usability issues, setting the foundation for targeted design improvements.
01
Venue staff struggled with poor navigation, unclear workflows, and inconsistent interface patterns that made everyday tasks frustrating during busy nights.
02
The consumer app had a cluttered interface and slow performance, causing users to abandon before completing key actions like sending shoutouts or making payments.
03
Neither platform clearly understood who it was serving, resulting in inconsistent journeys, friction at critical points, and a product that wasn't fully supporting the business model.
01
After conducting 13 user interviews and a full audit, we redesigned the app around real-world staff needs. We restructured navigation based on actual workflows, simplified complex processes, and improved clarity throughout the interface.
02
We rebuilt the shoutout experience from scratch with a faster, cleaner interface optimized for mobile use in dark venues. From QR code scanning to payment completion, every step became quick and intuitive.
03
Through stakeholder workshops and user interviews, we identified shared priorities that helped us rebuild both apps with a clear connection between product experience and business value.
The new Discotext brand, website, and redesigned apps made a significant impact within the first 90 days:
01
The new brand identity and simplified user flows made the app more engaging and enjoyable to use in nightlife environments, keeping users connected and active.
02
By streamlining the interface and removing friction points, significantly more users completed the full journey from scanning QR codes to sending shoutouts and making payments.
03
The improved platform, clearer value proposition, and stronger brand attracted substantially more inbound interest from clubs and bars looking to enhance their digital presence.
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